A communication campaign was carried out in Genoa and Milan to raise public awareness of HERIT ADAPT and promote its key messages among citizens, visitors, and local stakeholders. The campaign increased the project’s visibility and strengthened engagement with target audiences in both cities.
By promoting the Chiossone Museum, the campaign also encouraged more visitors to discover its unique collections and the 3D models developed through HERIT ADAPT. By highlighting a lesser-known cultural site, the initiative contributed to enhancing its visibility, encouraging more balanced visitor flows in Genoa, and supporting a more sustainable approach to tourism.
As part of the project pilot activities, the digitization of ten suits of armor from the remarkable collection of the Museo d’Arte Orientale Chiossone was enabled, creating high-resolution digital twins.
Explore the collection here: https://www.museidigenova.it/en/japanese-armour
